Watching TV, a breast cancer awareness advertisement comes on.
Martin: You know, breast cancer is really kicking all the other cancers butt. I mean, not that I don’t think it’s a good cause, but if you’re out there fighting kidney cancer or something you’re probably getting a little pissed at breast cancer stealing all the credit. Whoever is in charge of marketing for them must be amazing.
Me: Yeah. They must be.
Martin: I think if I was in charge of breast cancer awareness I would make a really fun slogan like Save the Funbags. ….. or maybe Preserve the Mudslingers.
Me: I like Save the Funbags.
Martin: Really? You like it better than Preserve the Mudslingers.
Me: Yeah. Much better.
Martin: Ok. Save the Funbags it is! Good talk. Good focus group.